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Grown With Purpose achieves excellence at national gala

September 23, 2021

Each year, the Retail Council of Canada (RCC), which represents retail businesses across Canada, identifies the best retail innovations at their Excellence in Retailing Awards. At the virtual gala held on Sept. 14, 2021, a panel of judges selected Co-op’s Grown With Purpose Program as the winner in the Environmental Leadership category, which recognizes retailers for their sustainable initiatives.

In this category, Co-op was up against national players including Walmart Canada, Lowe’s Canada and Save-On Foods. It’s a significant recognition of a program that illustrates Co-op’s unique relationship with farmers and consumers: we’re there every step of the way in the food journey. Trish Meyers, Director of Ag Solutions at Federated Co-operatives Limited (FCL), noted that consumers have a distant connection to the farm, but they want to know where their food is produced now more than ever.

“Grown With Purpose is a way to capture in-field practices and tell the Western Canadian story of sustainable food production to consumers,” she said. “This will be increasingly important as Co-op’s Farm to Fork strategy comes to life in the coming months and years.”

In addition to our Grown With Purpose nod, the Co-op Kids Club Hey Clay cCampaign was also nominated for an award in the Retail Marketing category, which recognizes outstanding marketing strategies and campaigns that help retailers grow their business. In 2019, Co-op won in the Retail Marketing category for the Made By Us Campaign.