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Co-op customer and member Jeffrey Allen celebrates his 2016 Fuel Up to Win grand prize with his family at the Delta Co-op Food Store in Unity, Sask.

Delta Co-op customer wins $100K Fuel Up to Win prize

By Dan Yates

April 13, 2016

Jeffrey Allen has 100,000 more reasons to shop at Co-op.

Allen is the $100,000 grand-prize winner in Co-op’s 2016 Fuel Up to Win contest. Allen, a member and customer at Delta Co-op in western Saskatchewan, earned the jackpot by purchasing items at Co-op locations and collecting the seven game stickers needed to win.

“I’m usually the most unlucky guy. I usually don’t win ... so I couldn’t believe it,” said Allen. “At times, there are people that don’t believe it could happen to them. This just goes to prove that it could happen to you in small-town rural Saskatchewan.”

In addition to his $100,000 windfall, Allen’s prize includes a $25,000 community donation, which will be shared evenly by five organizations and projects in Unity, Sask., and neighbouring communities:

  • Stars Air Ambulance
  • Unity and District Heritage Museum
  • Town of Macklin — Outdoor community rink project
  • Town of Luseland — Luseland rink cooling plant project
  • Town of Wilkie — Sask-Can Community Centre renovation

“We’re extremely happy to congratulate Jeffrey on his Fuel Up to Win prize, but what makes this prize even more special is the community donation,” said Joe Reddekopp, General Manager of Delta Co-op. “Co-ops across Western Canada support countless local initiatives every year, but this donation is unexpected, which somehow makes it more special. It is going to go a long way in our community.”

Co-op presented Allen with a $100,000 cheque during an event at the Co-op Food Store in Unity on April 12. For high-resolution images of the presentation, see bit.ly/23EAYX1.

More than $8 million in prizes are available to Co-op customers in this year’s Fuel Up to Win contest, which runs until April 21, 2016. To date, dozens of prizes have been awarded, while big-ticket items, including vacation getaways, shopping sprees and a 2016 Ford F150 XLT, remain up for grabs. For more information about Fuel Up to Win — including details about prizes and winners — see www.fueluptowin.ca.