Vice-President, Consumer Products
June 7, 2023
Rick Fernandes is the Vice-President Consumer Products for Federated Co-operatives Limited (FCL). He joined FCL in May 2023.
In this role, Rick contributes to the strategic direction and management of FCL, and collaboratively leads both the Food and Home and Building Solutions business lines. He is focused on evolving the Consumer Products business to maximize value for the Co-operative Retailing System.
Rick has extensive experience driving results in the highly competitive retail and food distribution industries at Loblaw and Sobeys. Throughout his career, Rick has become known for consistently exceeding targets, leading positive change, and building high performing teams. He has a reputation for working collaboratively with colleagues, vendors and being customer centric.
Prior to joining FCL, Rick spent over 28 years working with some of the largest retail food organizations in Canada. This has included serving as Vice President, Multicultural Merchandising with Loblaw, Director of True Foods & Kindred Farmers Division with Grand Valley Fortifiers, Senior Category Director with Loblaw and as Category Manager and many various roles in supply chain, merchandising, Operations and procurement with Sobeys. Rick has also led the Inclusion and Diversity team at Loblaws.
Rick studied Business Administration in Accounting at Conestoga College in Kitchener, ON.
Rick and his wife Jen have four children.