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Co-op has donated $525,000 to SJHL Assistance Program

By Dan Yates

April 17, 2018

In the week since the SJHL Assistance Program was created to support those overcoming trauma from the Humboldt Broncos’ accident, Federated Co-operatives Limited (FCL), retail co-operatives and their customers have donated more than $525,000.

“Co-ops will always be there to support our communities. We set a donation goal of $500,000 when we announced the Co-operative Retailing System’s support for the SJHL Assistance Program. Together with Co-op members and customers, we’ve already exceeded that goal,” said FCL CEO Scott Banda.

“We continue to encourage others — both individuals and organizations — to donate. The Program is being set up with deliberate care and careful planning so that funds and support are readily available to those from the Humboldt Broncos and around the league who need them, now and for the long-term.”

To date, 78 retail co-operatives from across Western Canada, as well as their members and customers, have donated $275,000 to the Assistance Program. FCL has matched $250,000 of those donations. Beyond Co-op, other major organizations have stepped to support the Program, including BMO, Save-on-Foods, H&M, Great-West Life and Manulife. Individuals are also making personal donations online through SJHL.ca.

“We're thankful for Co-op standing with us to start the SJHL Assistance Program to support those working through trauma caused by the accident,” said SJHL President Bill Chow. “Co-op reaching out to start the Program opened the door for others to stand with us. Together, we’re creating a platform to meet the immediate and long-term needs of players, families and billets both from Humboldt and across the league.”

Co-op is also working with the SJHL and its official clothing supplier 22 Fresh to soon sell #HumboldtStrong t-shirts at Co-ops (and online through 22 Fresh), with all proceeds going to the SJHL Assistance Program. More details on when the t-shirts will be available in stores will be provided soon. Updates on this initiative will be shared through SJHL.ca and @CoopCRS.

Individuals and organizations looking to donate to the SJHL Assistance Program can visit sjhl.ca/sjhlassistanceprogram.